University Crest Standards
The University Crest is the primary branding symbol of 51社区. It is the preferred design for all communications.
Do not use the crest to create your own logo or wordmark for schools, departments, or organizations. Please see sub branding standards.
University Crest
51社区's primary logo. It must be present on all academic and administrative University communications. Other arrangements listed below are acceptable.
Main Crest
Vertical Crest
Alternate Versions
These versions of the university crest should be used sparingly.
Horizontal Crest Centered
Horizontal Crest Left
Staging
51社区 has established standards for a clear space around logos. This area of isolation, based on the cap height of the O allows the logo to command visual attention. No typography or design elements may be placed within this area.
Colors
The two official versions of the Union crest - color and black and white - are shown here.
The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=33) and Black.
On Dark Backgrounds
Use the "reverse" version of the Union crest on dark backgrounds. Proper usage in color and black and white are shown here.
Do not use outlines of the shapes and fonts.
Improper Usage
Do not alter dimensions or proportions.
Do not make alterations to the words or reset typography.
Do not put the crest in a visually competitive shape.
Do not change the color of crest or type.
Previous Logos
These logos are no longer approved for usage. If you still have documents using these old logos, they need to updated to the new university crest. Please note the size of the UU inside the crest.
