During the middle of 2006, while I was still CEO of Hyde Park Electronics, I had a discussion with my wife about what I wanted to do next. Working together she and I, and and the rest of her family, had successfully grown and then sold our family business. After the sale to Schneider Electric in 2003, I stayed on to manage the integration of the business into Schneider, and to help grow the automation business for Schneider in the United States. It was more than three years after we had sold the business, and I had determined it was time for me to start something new, it was time to move on.
So in the middle of 2006 my wife and I started a new venture, Rough Air Associates. We had two goals in mind, one was to do consulting and coaching for family concerns, and the other was to find small businesses in the Dayton, Ohio area we could acquire, manage and grow. That first year we did $1,000 in total revenue for Rough Air, and we lost $6,000. We continued to put capital into our new venture, and as of today Rough Air and its affiliates operate out of two locations with 20 employees and more than $2 million in sales. We are by no means a large company, and I am sure there are more interesting entrepreneurial growth stories out there, but we have certainly built something we can be proud of, again!
Having spent the better part of my career working as, for, or with entrepreneurs I have come to the conclusion that successful entrepreneurs are a very rare breed, and possess several common characteristics that differentiate them from the pack. Although the ability to spot market opportunities and capitalize on them is a key, and “rat like cunning” can make a huge difference, there are some basics that will help you understand whether or not you have what is needed to be a successful business owner. If you wish to be an entrepreneur, and you don’t possess all of these characteristics, then I would suggest not leaving your day job. If you find yourself running your own business, and you lack these traits, I suggest finding a way to build them, quickly. Here are the traits that separate the successful business owners from the not so successful:
1) You need a high capacity for work – A successful entrepreneur has to be able to do a lot, and has to be willing to do a lot. Most of the time, especially when starting out, you will not be able to staff it out. If something needs done you will find that you may be the only person around to do it. Many look at entrepreneurship and relish the thought of being their own boss, most forget that while being your own boss comes with great benefits, it also comes with great responsibility. You have to be willing to roll up your sleeves and jump in to just about anything, and you need the mental and physical energy required to get things done. If you are not driven to get a great deal done on any given day, and if you don’t possess the energy to do it, then business ownership may not be for you.
2) An indifference to the time commitment required – Successful business owners are not clock watchers. I am up before 5:00 everyday during the week, in the office just after seven, and with the exception of meal times, and some social activities, I typically find myself working into the evenings. If you are of the mindset that working more than eight hours a day is a burden, then entrepreneurship is not for you. You have to be willing to work as long as it takes to get the job done. Some will say you just need to work smarter, not harder. I think you need to do both. Your will get out of your business exactly what you put into it. If the time commitment required comes as a hassle to you, then you should probably resist putting your capital at risk and taking the entrepreneurial plunge. You must have a strong indifference to the time it will take to create success.
3) A whatever it takes mentality is critical – A high capacity for work and an indifference to your time commitment really add up to being willing to do whatever is required to make your business successful. When you begin to restrict the amount of effort, capital or sacrifice you are willing to put into your business, then you will restrict the amount of success you will get back. Doing whatever it takes can be just about anything (within reason). It could be cleaning the bathrooms, taking out the trash, or going without a paycheck until you can afford to pay yourself. Once you say I am not willing to do that, then you create a self-imposed limit on how successful your business will be.
4) You have to enjoy the planned struggle – I have seen several entrepreneurs who seem to believe the company owes them something. They focus more on their paycheck than they do their business, and they don’t understand that sometimes business ownership is about planned struggle. My in-laws often tell me about eating “tomato sandwiches” when they were first getting Hyde Park started. In the lean times at Hyde Park, and when starting Rough Air, I have gone long stretches without getting paid, with my only satisfaction being the knowledge that I know I am moving my business forward. It has to be about more than just a paycheck, and you better be willing to sacrifice.
5) A persistent determination is required – You have to be determined to never give up your efforts to grow your business. If you don’t play you will have no chance of success, and if you quit in the middle you can never win. Whether times are great, whether times are bad, or whether they are just normal, you must possess a determination to see it through. You need to create a vision of what it is you are trying to achieve and remind yourself of that vision everyday. You then need to build up the determination that makes quitting unthinkable, and success the only option.
Entrepreneurship is not a game you can approach half-way. You can’t stick your toe in to test the water, and then back off if its too hot or too cold. If your desire is to be a successful business owner, then you need to go all in, all of the time. Like any endeavor in life, half-efforts equal half-results. You will get out of business ownership exactly what you put into it. Those that limit what they put in, will limit what they get back!