Brooke Emery
Associate Professor of Marketing
Dean, School of Adult & Professional Studies
Dean, Graduate & Adult Admissions
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Peer-Reviewed Journal Article(s)
- "Communicating Institutional Mission in Online Courses: A Mixed-Method Approach to Improve Student Experience," Journal of Management Education. (March 2020)
- "How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism, Organizational Psychology," Frontiers in Psychology. (March 2020) by Brooke Emery and Joseph Xu
- "What's All the Fizz About? A Teaching Case on the Use of Coca-Cola Freestyle Machines in Quick Service Restaurants," Journal of Marketing Development and Competitiveness, 11(2). (August 2017) by Andrew A. Tiger, Bill Nance and Brooke Emery (with Caitlin Roach)
- "Simulating the Impact of Mobile Ordering at Chick-Fil-A," Journal of Marketing Development and Competitiveness. (April 2017) by Brooke Emery and Andrew A. Tiger (with Blake Hodges)
Presentation(s)
- "How to express your Christian mission through online business courses: Fulfilling your Christian (and accreditation ) duty"
(with Lean, E.)
Society of Business Research International Conference, Orlando, FL. (March 2015) - "Accounting Model Proposal for a Non-Profit Check Presentment Program." Co-authored with Karen Coleman Miller South Eastern American Accounting Association, Mobile, AL. (April 2010)