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Marketing professor publishes article

Jackson, Tenn. - Dr. Darin W. White, assistant professor of busin ess at Union University and Director of the Strategic Research Center, Inc., in Jackson, Tenn., published an article in the December 1998 issue of Journal of Strategic Marketing.

White's article is titled, "The impact of environmental uncertainty on strategy creation style in a franchise channel setting." He is currently working on his first book, "Maximizing the Harvest," with Dr. Robert Brooks of the University of Alabama.

He received his bachelor of arts from Birmingham-Southern College and his master of arts and doctor of philosophy from the University of Alabama.